Unfortunately I didn’t think about creating these case studies and building out TheAffiliateAuthority.Com until the subject of this case study, WirelessCouponCode.Com, was already well underway.I didn’t start too late, relatively speaking, the site is only about 4 months old, but a significant amount of adjustments have already been made to improve site performance. It is ok though, I will start with were the site is at now and continue to track progress/improvements.
The purpose of this, and the other case studies that will ultimately be featured here, is to show people the differences small changes can have on your conversion rate and performance in the market in general, like social mention. I do this in hopes that advertisers and affiliate program managers understand how their choices to the program affect the outcome for all parties involved.
I will be as transparent as possible on this case study, I will post analytical information specific to this site so I can more clearly define the importance of certain key areas that affect performance of an affiliate program. It should be a pretty good interesting study…
What is WirelessCouponCode.Com?
WirelessCouponCode.Com is one of The Affiliate Authority’s brands. It is a 3rd generation site for this niche, for us, meaning we had two sites prior to this site which were for the same niche. You may be wondering what happened to site 1 and 2? The short answer is they were penalized, each for different reasons, I will be writing the results of those experiments within the next few months so keep an eye out…
This site was developed with, you guessed it, the wireless market in mind. However, if you take a look at it now, it now includes a blog with device reviews and our deal alerts. I have to take time to mention my creation, SCOT-bot, who created the website too.
We recently, on 25SEP2011, redesigned WirelessCouponCode.Com. SCOT-bot was my solution to the obstacle of branding the site after the fact. The reason this happened was because I started building WirelessCouponCode.Com before I started transitioning to a brand driven strategy, SCOT-bot was my solution. It is important that a site be branded, for several reasons, but mostly because Google wants brands in their search results. Google is ushering in a paradigm shift to help drive more trust and improve their search results… we don’t fight Google’s wave, we ride it.
The Current State of WirelessCouponCode.Com
The site is:
- Currently ranking 1 in Google for 50+ terms and growing.
- Averaging about 2k+ unique visitors a day and growing.
- Averaging roughly 12% site wide, high/low = 18.84%/3.45% [and growing, of course]
Based on the analytics in the above report, I will be doing the following:
- Ensuring WirelessCouponCode.Com is mobile ready for users
CEO | Director of Strategy